Colonial Toyota New Downtown Benefactor Member

Robert E. Crabtree, Jr.


Colonial Toyota in Milford is the newest DMBA member, joining as a Downtown Benefactor Member.

Enjoy the history of the newest DMBA member:

The history of Colonial Toyota is a great story! In 1982, Robert E. Crabtree Sr., who owned 10 dealers in NY, and Fred Haas, owner of multiple dealerships in Houston Texas became partners and acquired Connecticut Operations. Colonial Toyota and Westport Toyota was a package deal. Colonial Toyota was a satellite store to Westport Toyota, and was located on Barnum Avenue Stratford. The great visionary, Robert Crabtree Sr., recognized the marketplace. He knew Colonial Toyota could be a dominating retail automobile dealership, but that required moving to a better location. He began looking for locations in Milford, Connecticut.

The property Colonial Toyota stands on today became available because of his clever tenacious approach. The property was owned by Gannett Publishing Co. and displayed 2 huge old style grounded V-Shaped billboards, vs. today's modern pylon style. The property was available, but nobody knew what to do with the challenge of the billboards. What appeared to be a challenging dilemma had a simple solution. Robert Crabtree Jr. recalls when Robert Crabtree Sr. told him of the great location in Milford - the problem was, how to get around the billboards. While he was driving down I95, it dawned on him to make a deal with Gannett to buy the property. He constructed a modern place pylon style billboard. What a win-win, because Gannett sold the property, yet still took advantage of the location and added 2 more billboards - still standing today.

The Crabtree Family was able to then relocate the diamond in the rough, Colonial Toyota, to Milford in 1985. The past 31 years, Colonial Toyota has changed the way the auto industry is conducted in Connecticut. Colonial was the first dealer to open on Saturday for service, and the first dealer to spot deliver cars, to name a few. Bar none, the most exciting and revolutionary change was Colonial Toyota's No-Haggle One Associate Sales Approach. It's not only a better way to buy a car; it's a better way to sell a car. Robert Crabtree Jr, current owner, firmly believes that the No-Haggle One Associate Sales approach is the future of the car industry. Colonial Toyota in Milford currently employees over 120 people, and are a huge supporter of the Milford Community, including: The Milford Regional Chamber of Commerce, The Downtown Milford Business Association, The Milford Little League, The Milford Police Dept, The Connecticut Humane Society and more.

Robert Crabtree Jr., sits on the Board of Directors for the Milford Regional Chamber of Commerce, and supports many of The Chambers Fund Raising Events.

For more information on Colonial Toyota's Staff visit their website

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